Use Pinning To Bring More Traffic To A Specific Piece of Content
Marketing your content can be difficult. If you are creating a lot of content and pushing it out through social media it can get lost with everything else. Recently a few social networks have added a little-known feature which allows you to easily give more visibility to a specific piece of content. This is great if you need to really promote something, are running a contest, or just want more visibility for a post / article. What is pinning? Pinning is sort of what it sounds like. Pinning is selecting an update on either Facebook or Twitter and “pinning” it to the top of your profile page. This way it is the first thing a visitor to your page will see and it will catch [...]
Are You Resharing Content on Social Media Multiple Times?
You’ve taken the time to write a great piece of content and you instantly share it on social media. After that it sort of sits there dormant. Many people miss out on resharing great content on social media multiple times. Why should you reshare multiple times though? According to Wiselytics a tweet has a half-life of about 5 minutes. What that means is after 5 minutes a tweet will only reach half of its audience. You also have to take into consideration that you have readers / users in different geographic locations. That means they are going to likely miss out on your content. Even if you are a local brand or business not all of your users are going to be online at the [...]
Social Media Your Business Needs To Be On In 2016
If you own your own business or are a marketing / social media manager for a company the social landscape has really changed over the past few years. Typically you would use Facebook and Twitter to connect with customers and build communities there, but there are new emerging social networks that allow you to connect with customers in new ways and these new networks have much better engagement as well. So let’s go through the different social networks I believe you and your business needs to be on in 2016. Snapchat Snapchat is the new hot social network that I see being a big game-changer this year. Snapchat allows you to send photos and videos out to people who follow you, but the catch is [...]
Welcome to Look Social
Welcome to Look-Social! Look-Social is something I have wanted to launch for a while now. Over the past 10 years I have helped run and operate many different online businesses. I have seen many friends and colleagues get ripped off by designers, developers, and social media "experts". I saw this and was really disgusted, especially considering I know how much time and effort it takes in building a website, managing social media, etc. This is where the whole idea behind Look Social started, I wanted to offer my expertise and over 10 years of experience in building websites, social media, building brands, online marketing and more at an affordable cost for start-ups and small businesses. Over the past year I have helped a few friends [...]